LightArchitecture is an attempt to join two apparently irreconcilable worlds: the virtual and the real by chasing what is on. The goal is the creation of a new branch of architecture in constant communication with the Village integrating the real and the virtual within a public communications strategy through the use of innovative technologies that expand the space in which images and ideas are presented.
This architecture of vision evolves from both the special effects techniques deriving from cinema and from the principles of digital interactivity, resulting in projects that are highly hyped and are the very foundation of LightArchitecture: close interaction. and.
LightArchitecture proposes a blending of the imaginary space, made of images and ideas and the of a world that wonders about its future, while maintaining a cohesive perception of reality within multidimensional spaces.
LightArchitecture is weightless architectural design.