The Origins of Vertigo Graphics
Vertigo Graphics is a graphic design firm based in San Francisco, California that has gained worldwide recognition for its innovative and eye-catching designs. The company was founded in 2005 by two graphic designers, Matt Wood and Jeff Laub, who met while studying graphic design in college.
The name “Vertigo” was chosen to reflect the company’s commitment to creating designs that make people feel dizzy with excitement and wonder. From its early days, Vertigo Graphics set itself apart from other design firms by focusing on bold, unconventional designs that push the boundaries of what is considered acceptable in graphic design.
The Design Philosophy of Vertigo Graphics
At the heart of Vertigo Graphics’ design philosophy is the belief that great design should be both functional and beautiful. The company’s designers aim to create designs that not only look good, but also serve a practical purpose.
One of the key principles that guide Vertigo Graphics’ design process is the idea of “form follows function.” This means that the design of a product or piece of marketing material should be dictated by its intended purpose, rather than by aesthetics alone.
Another important aspect of Vertigo Graphics’ design philosophy is its focus on storytelling. The company believes that great design should tell a story and evoke emotions in the viewer. Whether it’s through the use of bold colors, striking typography, or unusual imagery, Vertigo Graphics’ designers aim to create designs that grab the viewer’s attention and leave a lasting impression.
The Work of Vertigo Graphics
Over the years, Vertigo Graphics has produced a wide variety of work for clients in a range of industries. Some of the company’s most notable projects include:
– The branding and marketing materials for the San Francisco Museum of Modern Art’s “Snøhetta Expansion” exhibition
– The packaging design for TCHO Chocolate, a San Francisco-based gourmet chocolate company
– The website design for the San Francisco Symphony Orchestra
– The advertising campaign for Blue Bottle Coffee, a specialty coffee roaster based in Oakland, California
In each of these projects, Vertigo Graphics’ designers have brought their unique blend of creativity and innovation to the table, working closely with clients to create designs that are both beautiful and effective.
The Future of Vertigo Graphics
As Vertigo Graphics continues to grow and evolve, the company remains committed to its core principles of innovation, creativity, and a focus on function. The company’s designers are constantly exploring new techniques, tools, and technologies to push the boundaries of what is possible in graphic design.
Looking to the future, Vertigo Graphics sees a world where design plays an increasingly important role in shaping our interactions with technology, media, and each other. The company is excited to be at the forefront of this evolution, helping to create designs that not only look great, but also have a real impact on people’s lives.