Radiant and Bold: The Impact of Bright Yellow Pantone on Fashion and Design


When the Pantone Color Institute announced “Illuminating,” a bright yellow shade, as one of its colors of the year for 2021, it caused quite a stir in the fashion and design industries. This sunny and optimistic hue has taken center stage on runways, in interiors, and graphic design. In this article, we will explore the impact of bright yellow Pantone on fashion and design.

The Psychology of Yellow

Yellow is a color that is often associated with happiness, optimism, and cheerfulness. It has the power to uplift and energize people, making them feel more positive and joyful. The brightness of Pantone’s “Illuminating” shade amplifies the effect of yellow, making it a bold and powerful statement color.

Yellow in Fashion

Yellow has been a popular color in fashion for many years, but the arrival of “Illuminating” has seen the color take on new life. Yellow has been used in a range of garments, from statement dresses to accessories. The color works particularly well in summer clothing, adding a fresh and playful touch to outfits.

Yellow in Home Decor

Yellow is also a great color to use in home decor. When used in interiors, it can make spaces feel more inviting and welcoming. It also pairs well with other colors such as pale blue or gray. Bright yellow accents can be added to a space in the form of curtains, throw pillows or vase.

Yellow in Graphic Design

In the world of graphic design, the brightness of Pantone’s “Illuminating” has made it a popular choice for digital applications. The color works particularly well in logos, where it can grab attention and stand out in a crowded market. It has also been used in web design, where its brightness can make a website feel fun and playful.

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